Turning that interest in a product (or service) into a yes! clinched deal — a sale — is a major, and all important move. This step is what increases a business’s raw revenues… with numerous completed sales revving things way way up. And goodness, it’s a herculean effort, particularly for the low-key, shy, and quiet ones (guess who’s in this group?) in charge of sales. But it’s got to be done! Else, all that marketing magic will go poof, if good sales work is not a hand.
Here then is a sampling of our Library’s resources for shaping the determined into the greatest salesperson in the world:
To find these resources, here are some search words suggestions: sales skills, sales improvement, how to improve/increase/do sales, how to sell, sales techniques, sales (+) business, communication for sales, persuasion skills, influencing skills, listening skills, storytelling, negotiation, closing a sale, and “how to sell __”, among others.
Universal Class presents titles like Mastering Sales Skills 101, Creating an Effective Sales Team, Persuasion Techniques, Negotiation Skills, Listening Skills 101, Mastering Conversation Skills, Interpersonal Communication, Assertiveness Training, Cross-Cultural Communication, and Communication with Diplomacy and Tact, to name a few.
Gale Courses offers Effective Selling, Professional Sales Skills, Keys to Effective Communication, Mastering Public Speaking, and Interpersonal Communication.
Online courses on popular sales support tools, such as Powerpoint, Publisher, Photoshop, Excel, Access, and Google Sheets, among many others, are also available, both in Universal Class, and in Gale Courses.
In addition to the above, our digital borrowing collections lists these gems in the form of ebooks, or audiobooks:
- Getting to Yes by Robert Fisher
- Book Yourself Solid by Michael Port
- Emotional Intelligence for Sales Success by Colleen Stanley
- Stories That Stick by Kindre Hall
- The Challenger Sale: Taking Control of the Customer Conversation by Brent Adamson
- Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
- How To Win Friends and People in the Digital Age by Dale Carnegie
- Succeed Without Selling by Diane Helbig
- Ask!: The Bridge From Your Dreams To Your Destiny by Mark Victor Hansen
- Start From Zero: Build Your Own Business, Experience True Freedom by Dane Maxwell
- Little Red Book of Sales Answers by Jeff Gitomer
- The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone by Matthew Owen Pollard
- Secrets of Closing the Sale by Zig Ziglar
- Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No by Jeb Blount
- Exploding Your Sales Like A Boss by Bane Torm
- SPIN Selling by Neil Rackham
- SNAP Selling by Jill Konrath
- The Go Giver: A Little Story About A Powerful Business Idea by Bob Blurg
- More Sales, Less Time by Jill Konrath
- guides to “To Sell Is Human by Daniel Pink”
- Influence: The Psychology of Persuasion by Robert Cialdini
- The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes
When you google “best sales books 2020”, most of these titles (classics, or recently published) consistently appear on the search results lists. To access more, when regular borrowing resumes, use the catalog search bar on our library’s website: www.livingstonlibrary.org.
On top of our digital and regular collections, business owners (i.e. NJ library cardholders) can use Business Source Elite to look for recently published, and peer-reviewed works in trade publications that fit your exact line of business. If you need help navigating these databases, reach out to our Reference librarians for more information.
There are plenty of free online resources available to get you going. The Small Business Reference Center, and the Legal Reference Information Center, can provide templates, business basics, and a variety of information on running a business. Another tool is ReferenceUSA, a popular database used by sales and marketing people.
May your business revenues increase, and your business knowledge flourish, with new skills and ideas you can gain from our Library’s reserves of databases, information, reading, and learning materials. (See more from our Keep On Learning blog post on Marketing Your Business.)
— Janea Agbayani, Technology Department Library Specialist
For more information, vist: www.livingstonlibrary.org/resources-az/