Rev Up With Sales

Keep On Learning - Rev Up with Sales SM

Turning that interest in a product (or service) into a yes! clinched deal — a sale — is a major, and all important move.  This step is what increases a business’s raw revenues… with numerous completed sales revving things way way up.  And goodness, it’s a herculean effort, particularly for the low-key, shy, and quiet ones (guess who’s in this group?) in charge of sales.  But it’s got to be done!  Else, all that marketing magic will go poof, if good sales work is not a hand.

Here then is a sampling of our Library’s resources for shaping the determined into the greatest salesperson in the world:

Keep On Learning - Rev Up with Sales

To find these resources, here are some search words suggestions: sales skills, sales improvement, how to improve/increase/do sales, how to sell, sales techniques, sales (+) business, communication for sales, persuasion skills, influencing skills, listening skills, storytelling, negotiation, closing a sale, and “how to sell __”, among others.

Universal Class presents titles like Mastering Sales Skills 101, Creating an Effective Sales Team, Persuasion Techniques, Negotiation Skills, Listening Skills 101, Mastering Conversation Skills, Interpersonal Communication, Assertiveness Training, Cross-Cultural Communication, and Communication with Diplomacy and Tact, to name a few.

Gale Courses offers Effective Selling, Professional Sales Skills, Keys to Effective Communication, Mastering Public Speaking, and Interpersonal Communication.

Online courses on popular sales support tools, such as Powerpoint, Publisher, Photoshop, Excel, Access, and Google Sheets, among many others, are also available, both in Universal Class, and in Gale Courses.

In addition to the above, our digital borrowing collections lists these gems in the form of ebooks, or audiobooks:

Overdrive offers:

  • Getting to Yes by Robert Fisher
  • Book Yourself Solid by Michael Port
  • Emotional Intelligence for Sales Success by Colleen Stanley
  • Stories That Stick by Kindre Hall
  • The Challenger Sale: Taking Control of the Customer Conversation by Brent Adamson
  • Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
  • How To Win Friends and People in the Digital Age by Dale Carnegie

Hoopla offers:

  • Succeed Without Selling by Diane Helbig
  • Ask!: The Bridge From Your Dreams To Your Destiny by Mark Victor Hansen
  • Start From Zero: Build Your Own Business, Experience True Freedom by Dane Maxwell
  • Little Red Book of Sales Answers by Jeff Gitomer
  • The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone by Matthew Owen Pollard
  • Secrets of Closing the Sale by Zig Ziglar
  • Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No by Jeb Blount
  • Exploding Your Sales Like A Boss by Bane Torm
  • SPIN Selling by Neil Rackham
  • SNAP Selling by Jill Konrath
  • The Go Giver: A Little Story About A Powerful Business Idea by Bob Blurg
  • More Sales, Less Time by Jill Konrath
  • guides to “To Sell Is Human by Daniel Pink”
  • Influence: The Psychology of Persuasion by Robert Cialdini
  • The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes

When you google “best sales books 2020”, most of these titles (classics, or recently published) consistently appear on the search results lists.  To access more, when regular borrowing resumes, use the catalog search bar on our library’s website:  www.livingstonlibrary.org.

On top of our digital and regular collections, business owners (i.e. NJ library cardholders) can use Business Source Elite to look for recently published, and peer-reviewed works in trade publications that fit your exact line of business.  If you need help navigating these databases, reach out to our Reference librarians for more information.

There are plenty of free online resources available to get you going.  The Small Business Reference Center, and the Legal Reference Information Center, can provide templates,  business basics, and a variety of information on running a business.  Another tool is ReferenceUSA, a popular database used by sales and marketing people.

Last but not the least, if you need to learn or brush up on a language in order to do your sales responsibilities, your Livingston Library card provides access to Mango Languages, and Rosetta Stone.

May your business revenues increase, and your business knowledge flourish, with new skills and ideas you can gain from our Library’s reserves of databases, information, reading, and learning materials.  (See more from our Keep On Learning blog post on Marketing Your Business.)

— Janea Agbayani, Technology Department Library Specialist

For more information, vist:   www.livingstonlibrary.org/resources-az/

For other topics, themes, and resources suggested for lifelong learning pursuits, visit our blog under the tag:  Keep On Learning.

 

Marketing Your Business

Let’s take a look at what we have at this point.  There’s a business idea, company name, legal business structure and entity formation, business plan, financial picture, and products or services in mind.

One of the next big questions to figure out is how to let your target market know that you have what they need.  This is where marketing comes in.  Marketing plays a crucial part in tapping the demand for your supply, i.e. in making the customers go for what your business will provide.

Our Library offers a ton of resources to help you learn how to put your business out there:

Keep On Learning - Marketing Your Business

Ease into marketing concepts and basics with Universal Class‘s video-based courses like Marketing 101, Marketing for Small Business 101, and Business Branding 101.  Likewise, Gale Courses offers informative classes on Marketing Your Business on the Internet, Small Business Marketing on a Shoestring, Using Social Media in Business, Marketing Your Nonprofit, and Business and Marketing Writing.

Follow up with more details from popular books such as those listed below.  I think we can guess the reason for such long titles, and taglines on the cover — all catalogued for borrowing via our digital collections:

Overdrive offers:

    • The Art of the Start 2.0   by Guy Kawasaki
    • This Is Marketing:  You Can’t Be Seen Until You learn To See  by Seth Godin
    • Going Social:  Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media  by Jeremy Goldman
    • Instagram Marketing Algorithms: 10,000/Month Guide On How To Grow Your Business, Make Money Online, Become an Social Media Influencer, Personal Branding & Advertising  by Michael Gates
    • The Social Media Bible: Tactics, Tools, and Strategies for Business Success  by Lon Safko
    • Crushing It!: How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too  by Gary Vaynerchuk

Hoopla‘s list of titles include:

    • No B.S. Direct Marketing  by Dan S. Kennedy
    • The Best of Guerrilla Marketing  by Jay Levinson
    • The Non-Obvious Guide to Small Business Marketing  by Rohit Bhargava
    • The 1-Page Marketing Plan  by Allan Dib
    • Social Media Marketing 2020: Your Step-by-Step Guide to Social Media Marketing Strategies on How to Gain a Massive Following on Facebook, Instagram, YouTube, and Twitter to Boost Your Business in 2020  by Gavin Turner

RBdigital provides numerous articles, visual ideas, and tidbits through the following magazines:

    • Fast Company
    • Inc. Magazine
    • Entrepreneur Magazine
    • MarketWatch

Your library card also allows access to Small Business Reference Center, and referenceUSA, for data on consumers and businesses in the US — all useful tools when creating, and implementing your marketing plans!

To find more resources on marketing your business, try the following sample keywords, phrases, and combinations with “small business”, “business”, “marketing” (even “2020”, “for” specific product/service) added to your search bar entries:  marketing, promotions, advertisements, announcements, target markets, branding, social media, pricing, consumer behavior, marketing tools, plans, strategies, components, best practices, product placements, direct marketing, online marketing, traditional marketing, and all the other key words you will learn when you start any of the titles mentioned above.

There are lots of inspiring stories out there on businesses that started with very little, then grew into incredibly successful ventures, certainly because of savvy, fitting marketing strategies.  Come then, and browse through the Livingston Public Library’s resources to learn ways to help your business grow, and to help you focus on the next steps that need to be made.

Stay tuned for more business-related themes and resources via our Keep On Learning series.

— Janea Agbayani, Technology Department Library Specialist

For more information, visit:  www.livingstonlibrary.org/resources-az/.

For other topics, themes, and resources suggested for lifelong learning pursuits, visit our blog under the tag:  Keep On Learning.